Why Choose Us?

  Strategic sourcing from world-class partners.   

We only work with the best. We choose our partners carefully so we can control the quality of our products throughout the manufacturing process. We work with world-class furniture manufacturers around the world to bring you the best furniture. We work with Ashley Furniture Industries, one of the largest home furnishings manufacturer and retailer in the US. Similarly we work with leading furniture manufacturers in Poland, Brazil and Asia. In doing so, we benefit from our partner’s investment in the latest design, technology, sustainability and development of products to bring you quality furniture at warehouse prices.


Warehouse prices, all day, everyday.

We will not be beaten on price. We maintain a lean operating model so we can pass on the savings to you. For instance, by operating online we slash the costs of expensive showrooms. We negotiate long-term leases on our warehouses in strategic location to save on rent.   Whilst most of our client facing team is based in Australia, we hire the best expertise across the globe to maintain our operations. We keep our fixed cost as low as possible, and we ensure most of our costs are variable so that our expenses grow proportionately with our turnover. Our lean operating model gives us a competitive advantage over our main competitors and our prices are lower because of this.


75 years of expertise must count for something.

We are not new to this. We have lived and breathed this business for 3 generations now. We know our trade and are certainly not novice to this industry. When we choose our products, our suppliers, our systems, our people - we do this with the 75 years of experience that come with it. When it comes to furniture, you can trust that you are dealing with a family of ‘Furniture People’.